Articles
Human Centred Design
Articles

Human Centred Design

How can companies innovate rapidly-and at the right time-in an environment where expectations and behaviours are rapidly shifting?

Generally speaking, human-centered design is an approach used to design products, services, hardware, and software to meet the particular needs of clients, users or customers.

Technology is often utilised in human-centered design when creating products or services that are intended to resolve problems or issues, especially when addressing health-related issues.

In human-centered design, product and customer journey designers use persona modelling to immerse themselves in the lives and perspectives of actual customers.


They attempt to model human behaviour to understand the client's needs and motivations as well as overcome obstacles. They focus on the User Experience and User Interface at all stages.

By using prototypes and receiving feedback on these prototypes, they develop solutions continuously. Human-centered design (HCD) refers to an approach to problem-solving that places the people we are designing for at the centre of the effort.

They continually prototype solutions and seek feedback. The idea is to build things that aren’t just advanced but also readily acceptable.


Empathy for the people we are designing for is the first step in the human-centered design process.

The process:

  • generates a wide variety of ideas
  • translates some of these ideas into prototypes
  • shares these prototypes with the people we’re designing for to gather feedback
  • builds the chosen solution direction for release

Whether it’s creating apps that are as user-friendly as possible – so that people will actually use them – or designing accessibility products to address a specific need, human-centered design focuses on the human first. Instead of attempting to design products or services with profits, savings or aesthetics in mind, the goal is to create hardware, software, products and services that take the human end-user into deep consideration.


The broader one’s understanding of the human experience, the better design we will have.

– Steve Jobs

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